RELEASE DATE - 28th JUNE 2021
Hi, this is Andrew Miller from Business Enjoyment and this is another episode of the Tingle Zone.
In this episode, I'm talking with Dr Dina Preston-Ortiz and her husband Don Ortiz who have uniquely combined music and business.
As professional musicians, they started with nothing (well 31¢, to be precise) and have built themselves up to where they have toured all round the world - without any record deals or any management to oversee things.
They are also business experts, teaching the principles through their own talks and programmes as well as at College, where Dina is a business management professor.
In our conversation, we explore how being in a band has taught them everything they needed to know in business about:
leadership and communication;
the sales mindset;
balancing a targetted marketing approach whilst still being able to help everyone; and
the importance of listening to your market in order to tailor your product.
This is quite possible the ultimate story in combining your passion with business - and getting the right balance of both.
If you want to know more about the band, check out:
or if you’re interested in the speaking gigs they do
DEO Speaks
Their bestselling book
or the music video they mention in our discussion
So do check those out but for now, sit back, relax, get ready for a journey like no other and, most of all, enjoy.